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Devon Powell Joins NPA as COO & Senior VP of Member Services

By: Lisa Olivo

, Rodman Media

The Natural Products Association (NPA), Washington, D.C, has unveiled that Devon Powell will be joining the trade association as its new senior vice president of Member Services and chief operating officer (COO) as of June 2.

Mr. Powell is a seasoned nonprofit association manager with extensive experience in industries directly related to natural products. For the last eight years, he has served as COO for the American Herbal Products Association. For the last six years, he has also concurrently served as executive director of the International Aloe Science Council, a nonprofit trade association representing the aloe vera industry, and has held multiple positions in sales, business development and marketing.

“Serving NPA members and growing our organization is one of my top priorities for this association, and Devon is the perfect fit to help us as we lead this promising growth period,” said NPA CEO Daniel Fabricant, Ph.D. “This is the first of several major initiatives we are planning in order to expand membership and enrich the NPA value proposition.”

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